This logo was designed as part of much bigger proposal for the Aboriginal Friendship Centre of Calgary’s new logo and organization branding. This design seeks to rebrand the organization’s outdated look and create a much more approachable overall image. The concept behind this logo is the abstraction of three tepees unto a set of triangles arranged within themselves. The set of different sizes of triangles represents the idea of how defining is aboriginal heritage in an individual as well as define the presence of every person or ‘link’ within the aboriginal community no matter how big or small.

AFCC logo tepee design AFCC tepee icon AFCC logo tepee black

Technologies Used

Adobe Photoshop Icon Adobe Illustrator Icon


AFCC logo typography - MOON


AFCC logo


AFCC logo color palette